The revenue in your churn file is not gone.
PastBeacon turns former SaaS customers into qualified revenue opportunities—by finding the accounts worth reactivating, shaping the right win-back motion, and handing sales a warmer next conversation.
PastBeacon / signal desk
Next useful move
Prioritize the relationship.
An operating picture built from the customer history you already own.
A different recovery lane
Not dunning. Not another churn dashboard.
PastBeacon focuses on voluntary churn, dormant accounts, and lost renewals—the relationships your team once earned and may be able to earn back.
PastBeacon connects the history you already have to surface former customers with a credible path back—not just a long list of churned accounts.
Account value, churn context, time since loss, and engagement signals shape a focused opportunity queue for your team.
Win-back campaigns are built around what changed, what mattered, and why a former customer might listen now.
Approved outreach is coordinated systematically, then positive responses move back to sales or customer success with context intact.
The PastBeacon operating model
From lost renewal to qualified next step.
Managed execution for teams that want a measured reactivation motion without pulling sales away from the pipeline already in front of them.
- 01
Map the history
We align CRM, billing, usage, and churn data into one former-customer view.
- 02
Score the signal
We separate plausible reactivation opportunities from accounts best left alone.
- 03
Shape the motion
We build personalized win-back campaigns for your approval and operating rhythm.
- 04
Return the opportunity
Qualified interest goes back to the team that can turn the relationship into revenue.
Designed for the right conditions
Recovery works best when there is real history to recover.
- US-focused, sales-led or mid-market SaaS
- Meaningful ACV and recurring revenue
- 300+ historical customers or a substantial churn file
- CRM, billing, usage, and churn context available
If the business is entirely self-serve, has little customer history, or cannot reach former accounts, a managed win-back motion may not be the highest-value next move. We would rather say that early.
Start with the file, not a pitch deck
Have former customers worth a second look?
Tell us what your churn history looks like. We will help you determine whether a recoverable revenue opportunity is there.